While flipping websites for profit, there are a few things that need to be taken into consideration before reselling the website. Site flipping is when a website is bought, enhanced and then resold for a profit.
When entrepreneurs flip websites, they take into consideration a variety of factors. The first factor that they take into consideration is the existing revenue generated by the website. The next thing is the scope of improved revenue generated by the website. For this purpose, they will check out the products sold on the website and then determine if the products are those that are timeless and of good quality. If they prove to be products of good standing which customers will continue to buy irrespective of change in styles, trends and fashion, it is considered a good site for flipping websites for profit.
Apart from the above, prospective buyers, when looking to flip websites, will also consider the traffic that the site gets. They will check to see if the traffic is targeted, relevant and likely to buy the products of the site. They will also check to see if the website gets good ranking in search engine listings and if not, whether something can be done to improve the rankings.
How to Flip Websites Using Article Marketing
There are many ways that websites can attract traffic. One of the ways that the buyer is likely to concentrate on is the method of article marketing. Article marketing has a large connection with search engine optimization. Articles are written and submitted to article directories, and you get a lot of back links through the URLs that you mention in the space below the articles. For success, search engine optimization needs to be done through directory submission, Meta tags and on site optimization. Article marketing is done by affiliate marketers to get good exposure for their websites which then converts into sales. Articles need to be written rich in content and with appropriate keywords and keyword densities.
Article marketing consists of writing articles about the product or niche that you are operating in. Therefore, if the site that you have bought recently for site flipping purposes deals with a particular product, you will need to get articles written for that product and related products which will also have a URL to your site. The article title will mention the same keywords that are mentioned within the article. The keywords are usually those that are used by customers to search the web for a particular product. For example, if a person wishes to get information about car insurance in New York, he will type in these keywords, "Car Insurance New York" to arrive at results while searching through the search engines. The webpages having the best quality articles, which are most frequently visited by web users, which also have the keywords in their title, as well as the article body, will be the ones displayed as the first ten results by the search engine. The goal of article marketing is to get your article on the first ten listing. This is called being "visible" in the virtual world. Being more visible has the chance of being led to the source website which then has a greater chance of transacting a business for the product or service the article is about.
One important aspect of article marketing is that the content should be varied and unique yet at the same time be pertinent to what you are trying to convey. The reason why you should submit unique content with unique titles is that the reputed search engines tend to penalize those web pages with similar titles as the search engines understands them as duplicate content which is frowned upon.
There are plenty of article directories and it can be a very tiring process to submit articles manually. If you have just bought a site for site flipping, you can use the instant article submitters which submit your articles to hundreds of directories in no time at all.
Article marketing has a huge impact on SEO. This type of marketing does not involve lengthy articles but its goal is to promote and advertise a business and its website. The aim of articles is that these articles are read by maximum people and this way discovers the website at the origin of the article which is the site that is part of the websites that have been bought for flipping websites for profit.
Search engines usually rank articles pages on the basis of two factors. The first is degree of relevance of the content as applied to a search and the second is the presence of several inbound links that the article has generated. This is because search engines read presence of inbound links as an indicator of the article's popularity. In other words, according to the search engine, the article has successfully managed to entice potential clients.
As a marketing tool, article marketing is an effective tool which is cost effective. It can be used with great success when flipping websites for profit. If you find a site for sale which has many favorable conditions which only lacks good traffic due to bad marketing, you can this site to your flip websites list as all it needs is some exposure through article marketing.
While writing articles, or getting them written as many people are doing nowadays, make sure that the title is very specific. General words may not get you a good ranking as there is too much of competition for these. But specific words can successfully gather you a high search engine ranking. For example, instead of using a title like "All about alcohol poisoning," if you are specific and title the article as "symptoms of alcohol poisoning," or "What to do when your friend has alcohol poisoning," then there are more chances of the second article being visible on the search engine results.
From the above, one can easily see why article marketing tool is a very potent weapon when you are trying to flip websites for profit.
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